Make the Most of Job Fairs: Smart Follow-Up Tips

June 17, 2025

Packing up after a job fair doesn’t mean the work is done, it’s just beginning. How you follow up with candidates can strengthen your talent pool and protect your company’s reputation. A study conducted by PwC found that almost 70% of candidates who have a negative experience will discourage others from applying. Nonetheless, 95% of unsuccessful candidates would apply again if they were treated well throughout the hiring process.

Use these Workforce Solutions tailored guide to stay organized, build lasting connections, and make the most of every job fair interaction:

Stay Organized

  • Use a system to store resumes, contact info, and notes.
  • Options include a talent platform, your CRM, or a simple spreadsheet.
  • Make sure your team can easily access this information.

Send Thoughtful Emails

  • Contact everyone who visited your booth.
  • Thank them for stopping by.
  • Mention something specific from your conversation if possible.

Share Helpful Details

  • Remind candidates how to apply.
  • Provide links to applications, company information, or job descriptions.
  • Make the process as easy as possible.

Book Follow-Up Chats Quickly

  • Schedule interviews with promising candidates promptly.
  • Aim to reach out within a day or two.
  • Use tools like Calendly to simplify scheduling.

Keep in Touch

  • Invite candidates to join your email list for job alerts and company updates.
  • Send regular updates to stay connected.

Ask for Their Thoughts

  • Send a quick feedback survey.
  • Show that you value their input and want to improve.

Track Results

  • Monitor email responses, interviews scheduled, and hires made.
  • Use this information to refine your follow-up strategy.

Solid follow-up turns job fair chats into real hiring success. For upcoming Houston-area job fairs, visit the Workforce Solutions calendar or email jobs@wrksolutions.com.

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