In today’s job market, posting a job offer online is the easiest way to reach a wider audience, leading employers to find the best-fit for the role they are offering. WorkInTexas.com is an online job-matching system, designed for jobseekers and employers, with the largest pool of candidates in the state.
As an employer, you need to know how to attract and keep qualified employees. Lisa Bogany, Strategic Projects Planner at Workforce Solutions, shares some tips to make job offers in WorkinTexas platform more effective.
Tip #1. Leverage The Experts
Workforce Solutions offers free technical assistance to employers. In addition to providing technical assistance on postings, recruiters can also help source and screen candidates and reach out to community partners and career offices to find additional candidates. They can even promote your position on social media or have it featured on ABC-13 or Univision television stations.
Tip #2. Switch Up Occupation Codes
When posting a job offer in WorkInTexas.com, employers need to consider the O*NET code. These codes are standardized, occupation-specific descriptors established by the Department of Labor. With over 900 to choose from, it can be challenging for employers to determine the best fit for their postings.
Ponder how candidates might be searching jobs —if you aren’t seeing the response expected from your post within the first few days, try adjusting the code.
“There are so many employers who call in to say, ‘I’m not getting what I need.’ We go in and we switch the occupation code and it’s like turning on the faucet. Suddenly, they’re getting the right types of candidates,” shares Bogany.
Tip #3. Complete Job Description
As an employer, you need to assure that the offer you are posting meets all the requirements that WorkInTexas.com asks for. Incomplete job offers tend to get overlooked by qualified candidates, as they don’t get all the information needed to evaluate the role.
In the Job Description section, make sure to provide details that explain the daily activities of the position and what is required to perform the job, as well as experience, education and skills. Additionally, you may include a salary range to help attract candidates.
Tip #4. Define Qualifications and Requirements
Clear, specific and detailed information about what you are looking for can also help attract higher quality candidates quicker. Specify the responsibilities you feel are important for the role.
Additionally, define expectations for the role and characteristics for the position.
“The more concrete information submitted, the better talent attraction you’re going to get. The information must be precise, clear and relative to what you need,” stated Bogany.
Tip #5. Specify Background and Drug Screening Requirements
Potential candidates want to know beforehand if they can fulfil the requirements. For background checks, include details such as how far back the check will go (2 years, 7 years, etc.) and if it is national or international. For drug screenings, specify the method of testing, such as urinalysis, nail scrape or hair follicle.
Tip #6. Don’t Discount Commuters (expand your geographic horizon)
Commuting is rarely a non-starter, and many candidates are willing to move or relocate once they have secured the right job. Removing geographic restrictions from your search can open up a wealth of qualified candidates.
Bogany encourages employers to expand their search geographically, “people in this area are typically willing to travel and to be open to hiring people from across the region, even if it seems like candidates won’t want to commute so far.”
Tip #7. List the Job Site Location
This one might seem simple, and it is often overlooked. Some job postings are for roles needed in locations outside the business office. Make sure to list the specific job site location address in the profile, rather than a corporate or headquarter office location.
If you want to connect with qualified candidates for your company, WorkInTexas.com could be your solution. For help to set up your job posting or to have someone review it to ensure it is optimized to find the best candidates, call Employer Service at 713.688.6890 or email at jobs@wrksolutions.com.
